
About Course
Our Digital Marketing course is designed to provide you with the knowledge and skills necessary to excel in the dynamic field of online marketing. Whether you’re a beginner or looking to enhance your current marketing skills, this course covers all essential aspects, from SEO and content marketing to social media and analytics. With hands-on projects and real-world examples, you’ll be prepared to create and execute successful digital marketing strategies.
What I will learn?
- The fundamentals of digital marketing and its importance.
- How to develop and implement effective SEO strategies.
- Email marketing strategies for building and nurturing customer relationships.
- Understanding pay-per-click (PPC) advertising and how to manage campaigns.
- Techniques for creating engaging content that drives traffic and conversions.
- The basics of social media marketing and how to leverage various platforms.
- Using web analytics to track and optimize marketing performance.
- Best practices for creating comprehensive digital marketing plans.
Course Curriculum
- Overview of digital marketing concepts
- Key channels and strategies
- Setting marketing goals and KPIs
- Understanding search engines and algorithms
- On-page and off-page SEO techniques
- Keyword research and optimization
- Creating a content strategy
- Writing and optimizing blog posts and articles
- Visual content and video marketing
- Leveraging platforms like Facebook, Twitter, LinkedIn, and Instagram
- Creating and scheduling posts
- Engaging with your audience and building a community
- Building an email list
- Crafting effective email campaigns
- Analyzing email marketing performance
- Introduction to Google Ads and other PPC platforms
- Creating and managing PPC campaigns
- Measuring and optimizing ad performance
- Setting up Google Analytics
- Tracking and interpreting key metrics
- Using data to improve marketing strategies
- Developing a comprehensive marketing plan
- Budgeting and resource allocation
- Case studies and real-world applications
Requirements
- No programming experience needed - I'll teach you everything you need to know
- A Laptop with access to the internet
- No prior experience in digital marketing is required, but familiarity with online tools and social media is beneficial.
$150
$200
Discount 25% off
Course Duration:50h
Course level:Beginner
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