Social Media Marketing Mastery - Dominant your brand
By seowithumar
4,8
1,158,467 students
Course Duration:50h
Course level:Beginner
About Course
Our Social Media Marketing course is designed to equip you with the knowledge and skills needed to leverage social media platforms effectively for business growth and brand promotion. Whether you’re a marketing professional, business owner, or aspiring social media marketer, this course covers essential strategies, tools, and techniques for successful social media campaigns. With a focus on practical application and real-world examples, you’ll learn how to create engaging content, reach target audiences, and measure campaign success across various social media platforms.
What I will learn?
- Understanding the role and importance of social media in marketing.
- Creating and implementing a social media strategy aligned with business goals.
- Paid social media advertising and campaign management.
- Influencer marketing strategies for brand collaboration and partnerships.
- Engaging with audiences on major social media platforms like Facebook, Instagram, LinkedIn
- Content creation and curation for social media, including visuals, videos, and posts.
- Social media analytics and reporting for performance measurement and optimization.
- Compliance with social media guidelines, privacy policies, and ethical considerations.
Course Curriculum
- Overview of social media platforms and their demographics
- Setting social media marketing goals and objectives
- Social media marketing vs. traditional marketing
- Target audience analysis and persona development
- Creating a content calendar and scheduling posts
- Social media listening and monitoring tools
- Visual content creation (graphics, photos, videos)
- Copywriting techniques for social media posts
- User-generated content and community engagement
- Paid advertising options on major platforms
- Ad targeting, budgeting, and campaign optimization
- A/B testing and ad performance analysis
- Identifying and collaborating with influencers
- Negotiating partnerships and measuring influencer campaign ROI
- FTC guidelines and ethical considerations
- Setting up social media analytics tools (e.g., Facebook Insights, Twitter Analytics)
- Analyzing metrics (engagement, reach, conversions)
- Reporting and optimizing social media performance
- Handling negative feedback and social media crises
- Reputation management strategies
- Building brand advocacy and loyalty
- Understanding social media guidelines and policies
- Data privacy and security considerations
- Ethical practices in social media marketing
Requirements
- A Laptop with internet access.
- No prior social media marketing experience is required, but familiarity with digital marketing concepts will be beneficial.
$80
$100 Discount 20% off
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